WHO IS CHERRYPICK CAPITAL?
KEY PRINCIPALS
Mark Maly
Co-Founder & Managing Partner
Adam Rahrer
Co-Founder & Managing Partner
EXECUTIVE LEADERSHIP TEAM
Thomas DeVoe
Director of Investments
Hillary Maly
Director of Administrative Operations
Amy Alayon
Operations and Portfolio Support Manager
Ken Hunter
Chris Wilson
Acquisitions and Lead Development Specialist
Jared Sveen
Senior Director of Acquisitions
Richa Gola
Jose Diaz
TRACK RECORD AND CURRENT PORTFOLIO PERFORMANCE
Over the past five years, our founding team has completed over $50 million in real estate transactions and currently manages over $38 million in assets. This extensive experience and proven track record underscore our ability to consistently deliver attractive returns for our investors. By deeply understanding the real estate market and strategically timing our acquisitions, we have successfully navigated over 100 full cycle projects.
Our current portfolio is performing exceptionally well, with significant equity built and robust rental income. With an average loan-to-value ratio of less than 50%, we have retained these properties due to their outstanding performance and the long-term benefits they provide to our investors. By leveraging our proprietary, custom-developed software and systems, we have acquired these properties at substantial discounts and manage them effectively. This technology-driven approach ensures continuous value growth, further enhancing the financial health of our portfolio.
The Investment Case for RV Parks:
The RV park sector has evolved into one of the most attractive and resilient investment classes in private real estate. It combines the income stability of long-term land ownership with the revenue flexibility of hospitality assets. As consumer preferences shift toward experiences, mobility, and affordability, RV parks are uniquely positioned to benefit from enduring demand trends that are reshaping the travel and housing landscape.
Resilient and Expanding Demand
RV ownership and camping participation have grown substantially over the past decade, reaching more than 100 million U.S. households. This growth is driven by long-term factors such as the rise of remote work, increased domestic travel, and a cultural shift toward outdoor recreation and flexible living. Unlike traditional lodging assets, RV parks serve a broad customer base ranging from vacation travelers to long-term tenants, creating diversified revenue streams that smooth out seasonality and economic cycles.
Limited Supply and Fragmented Ownership
While demand continues to rise, new supply has not kept pace. Most RV parks in the United States remain family-owned and often lack access to capital, technology, and management systems needed to modernize or expand operations. As a result, existing parks operate at or near full occupancy during peak seasons, with many maintaining strong year-round utilization. This imbalance between supply and demand creates a durable foundation for strong cash flow and long-term value growth.
Attractive Fundamentals for Lenders
RV parks generate consistent operating income supported by tangible land-backed collateral, offering both downside protection and stable performance through changing market conditions. The operating model is lean compared to traditional hospitality, with low turnover, limited staffing requirements, and minimal fixed costs. For lenders, this translates into reliable debt coverage, strong collateralization, and lower credit exposure.
Operational Efficiency and Margin Expansion
Modern RV park operations benefit from advanced systems and data-driven management. Revenue management platforms, online booking tools, and dynamic pricing models are improving efficiency and profitability. Cherrypick Capital’s vertically integrated approach leverages these systems through professional management, targeted capital improvements, and technology oversight to increase margins and protect cash flow.
A Sector Poised for Institutional Growth
The RV park industry remains one of the largest real estate categories that has yet to experience full institutional consolidation. With more than 12,000 privately owned parks across the country, there is significant opportunity for aggregation, branding, and operational scaling. As more institutional capital enters the space, early operators with disciplined acquisition strategies and efficient management structures are positioned to capture superior valuations.
RV parks represent the convergence of lifestyle demand, stable real estate fundamentals, and operational scalability. This combination provides investors and lenders with attractive yields, inflation protection, and reliable long-term performance supported by hard collateral and measurable growth potential.
Cherrypick Capital’s Strategy
1. Strategic Acquisitions
Cherrypick Capital targets RV parks located near lakes, major highways, and key recreational destinations across the United States. Each acquisition is driven by rigorous market research and financial modeling, with a focus on properties offering scalability, multiple revenue streams, and clear value-add potential.
2. Value-Add Execution
Upon acquisition, our team implements a defined value-add playbook centered on facility upgrades, operational optimization, and improved guest experience. Enhancements such as full-service hookups, high-speed WiFi, pull-through sites, and modern amenities directly increase occupancy, strengthen margins, and expand overall asset value.
3. Portfolio Consolidation
We strategically acquire and unify fragmented parks under a consistent management platform. Consolidation enables economies of scale, brand alignment, and operational efficiencies that drive sustained growth and long-term stability across the portfolio.
4. Operational Excellence
Maximizing Performance Through In-House Management
Operational excellence is central to our success. Our in-house management team, Cherrypick Rentals, provides full visibility and control across every property in our portfolio. From strategic planning to daily execution, this integrated model ensures each decision supports performance, efficiency, and guest satisfaction.
We employ all personnel internally, from corporate leadership to on-site teams, allowing us to maintain close oversight, enforce consistent standards, and execute improvements quickly. This hands-on approach enables us to adapt to market shifts and deliver measurable, dependable results.
Key Advantages:
- Accelerated renovations and rapid implementation of property enhancements
- Direct control of strategic value-add and infill initiatives
- Seamless communication between asset management and on-site operations
- Consistent brand standards and elevated guest experience
- Streamlined expense management and optimized operational efficiency
- Cost control and NOI maximization through vertical integration
- Commitment to cultivating high-quality, well-connected communities
5. Tax-Efficient Structure
Our investment framework utilizes favorable depreciation schedules and tax optimization strategies reviewed by professional advisors, providing both income stability and capital efficiency for our investors and lending partners.
6. Disciplined Exit Planning
From the outset, we structure every acquisition with exit flexibility in mind. Each property is positioned for sale, recapitalization, or portfolio disposition at the optimal time in the market cycle to maximize value while maintaining a conservative, well-balanced financial posture.
Mark Maly
Managing Partner
Coming from a family of entrepreneurs, Mark’s initiation into entrepreneurship and real estate commenced well before formal education began. Immersed in the family’s real estate and construction businesses, he gained an early appreciation for the nuances that came with business ownership, especially seeing it firsthand from his father. His father’s work spanned from crafting a diversified portfolio of houses, multifamily, hotel, and self-storage development, to developing a large residential development.
Being involved in the various family businesses from a young age (as soon as he could walk and hold a broom, they had him cleaning up job sites), Mark established an unparalleled foundation in both real estate and entrepreneurship. This early exposure was not merely about acquiring skills but embedding a principle that has guided his career: the unwavering commitment to honor one’s word. Growing up in a small town of only a few thousand people, he learned that integrity and reliability are paramount, a principle that has led to and continues to lead to the success and growth of his various businesses today.
Mark started on his personal real estate journey while just a sophomore in high school. Purchasing his first investment property wasn’t merely an investment—it was the start of something that would turn out to change the trajectory of his life and be the best decision he ever made (besides marrying his wife, who he actually started dating also as a sophomore in high school). By the age of 18, he had fully immersed himself in real estate full-time by doing fix and flips. He would eventually get both his real estate license and loan officer license and build a company that would be involved in over 300 transactions annually.
The early years were defined by rapid growth and diversification, which has led to his involvement in over 1,000 transactions. This period was also a masterclass in resilience and adaptability, as he steered through the most tumultuous ups and downs the real estate market has ever witnessed. This has provided him with a wealth of experience in capitalizing on the dynamic opportunities that market fluctuations can present. Through all of these experiences, it solidified his conviction that acquiring rental properties is pivotal for generating generational wealth not only for himself but also for helping others.
Mark’s focus now is on leading a dynamic team to uncover and capitalize on off-market, value-add opportunities within various key sectors of the real estate market. This endeavor is underpinned by a commitment to strategic growth, encompassing both the judicious long-term holding of assets and the execution of profitable exits, a strategy that has consistently fostered the expansion and profitability of his personal portfolio that now exceeds over 100 buildings consisting of single-family, multifamily, and self-storage.
At the heart of this has been the orchestration of a vertically integrated operation that spans property management, construction, and private lending. The strategic advantage behind each of these companies is a large investment in proprietary technologies through the development and application of custom-developed software and technologies. This drives the operational efficiencies to achieve significant cost savings, which in return increases the value of not only his investments but each business itself.
Adam Rahrer
Managing Partner
Adam embarked on his real estate investing journey seven years ago through an out of state purchase of a turnkey single-family property in Omaha, NE from a real estate investor who 2 years later became his long-term business partner and co-founder of our real estate investment fund, Cherrypick Capital. This initial single-family investment, quickly blossomed into a passion, guiding Adam to assemble a noteworthy portfolio valued at over $12 million. Highlighting his investment acumen are five multi-family properties, encompassing roughly 120 doors, short term rentals, and a self-storage facility, reflecting his ability to identify and leverage opportunities in the real estate market.
Parallel to his success in real estate, Adam has made significant strides in the technology sector. With an impressive track record since graduate school, he has been at the forefront of leading global business development organizations within technology companies, specifically those focused on custom industrial automation machinery. His role in these organizations underscores his expertise in fostering innovation, driving growth, and navigating the complexities of the high-tech industry.
Adam combines his rich experiences in both real estate and technology to offer a unique perspective on investment and business strategy. His journey is a testament to the power of strategic investment, the importance of building strong partnerships, and the value of leveraging technology to enhance business operations. Adam continues to explore new opportunities in real estate and technology, always with an eye toward innovation and growth.
Thomas DeVoe
Director of Investments
Thomas brings a strong financial foundation and a strategic investment mindset to his role as Director of Investments at Cherrypick Capital. With a background as a CPA and leadership experience across accounting and tax departments at three billion dollar organizations, he offers a depth of financial expertise that strengthens every aspect of the firm’s investment platform.
Tommy leads Cherrypick Capital’s expansion into the self storage and RV park asset class, applying a disciplined approach to underwriting, due diligence, and asset selection. His ability to evaluate complex financial structures and uncover value in niche asset types has made him a driving force behind the firm’s continued growth.
In addition to his investment leadership, Tommy oversees Investor Relations and Capital Raising, building long term partnerships and ensuring that capital deployment aligns with the firm’s strategic vision. He is known for his analytical approach, transparent communication style, and strong commitment to investor confidence.
Tommy plays a central role in shaping the firm’s acquisition strategy, capital structure, and market positioning. His combination of financial acumen and forward thinking leadership supports Cherrypick Capital’s mission to grow a disciplined, resilient real estate portfolio.
Hillary Maly
Director of Administrative Operations
Hillary brings more than two decades of real estate experience to Cherrypick Capital, making her a key contributor to the firm’s operational strength. Beginning her career in 2003, she has developed a deep understanding of the administrative systems that keep real estate organizations running smoothly. Hillary manages a broad portfolio of responsibilities that includes asset onboarding, accounts payable and receivable, and day to day operational coordination across the company.
Known for her accuracy and her ability to anticipate needs before they arise, Hillary plays a central role in maintaining the financial and administrative integrity of Cherrypick Capital’s growing portfolio. Her background in bookkeeping and asset management allows her to support both the investment team and property level operations with reliability and consistent follow through.
Hillary thrives in dynamic environments and takes pride in creating organization, clarity, and forward movement in fast paced real estate settings. Her dedication, steady leadership, and attention to detail help ensure that every project and process moves efficiently from start to finish. Hillary’s work directly contributes to the firm’s commitment to disciplined operations, strong investor confidence, and long term portfolio performance.
Amy Alayon
Operations and Portfolio Support Manager
Amy serves as the Senior Manager of Portfolio Administration at Cherrypick Capital, where she provides essential support to area managers, regional managers, and the broader internal team. Known for her strong organizational skill set and ability to keep complex workflows moving smoothly, Amy is a central force in maintaining operational consistency across the firm’s expanding portfolio. She manages administrative processes, assists with cross departmental coordination, and ensures that both field teams and office staff have the support they need to operate efficiently.
Before joining Cherrypick Capital, Amy played a major role in leading a high producing real estate team alongside Mark Maly. Together, they facilitated more than 300 transactions every year, giving her hands on experience in managing detailed processes, tight timelines, and large volumes of activity. That background gives Amy a unique ability to anticipate operational needs and provide dependable, solutions focused support.
Amy’s commitment to accuracy, communication, and follow through has made her an invaluable part of the organization. Her leadership helps strengthen the systems that support Cherrypick Capital’s investment platform and ensures that day to day operations align with the firm’s broader strategic objectives.
Ken Hunter
Director of Property Management
Ken serves as the Director of Property Management at Cherrypick Capital, where he leads the operational strategy that supports the firm’s diverse real estate portfolio. With a strong focus on performance, he develops and executes tailored management plans designed to elevate each asset’s value and long term stability. His approach blends hands on leadership with a strategic mindset, allowing him to optimize operations while ensuring that properties consistently meet the firm’s high standards.
With more than ten years of experience in the real estate industry, Ken’s career includes influential leadership roles in both sales and operations management. This combination gives him a comprehensive understanding of what drives property level success, from day to day operations to broader portfolio trends. His ability to anticipate challenges, streamline processes, and guide on site teams results in more efficient operations and stronger financial outcomes.
At Cherrypick Capital, Ken’s dedication and expertise are central to maintaining operational excellence. He works closely with regional managers, property teams, and the investment division to ensure that every asset performs at its highest potential. His leadership strengthens the foundation that supports the firm’s disciplined investment strategy and commitment to delivering strong, consistent results.
Chris Wilson
Acquisitions and Lead Development Specialist
Chris serves as the Acquisitions and Lead Development Specialist at Cherrypick Capital, where he is instrumental in building the firm’s pipeline of high quality investment opportunities. As the primary force behind the company’s lead generation efforts, he identifies off market properties, conducts targeted outreach, and develops relationships with potential sellers. His focus is on uncovering value add opportunities that align with Cherrypick Capital’s disciplined acquisition strategy.
Chris excels at establishing early rapport and guiding conversations that help uncover key property details and seller motivations. Through consistent communication and thoughtful follow up, he nurtures warm leads and ensures that strong opportunities move efficiently into the evaluation process. His combination of persistence, relationship building, and market awareness strengthens the firm’s ability to compete for desirable assets.
Working closely with senior members of the acquisitions team, Chris supports underwriting preparation, coordinates information gathering, and helps transition leads into detailed analysis. His initiative and steady communication play a vital role in expanding Cherrypick Capital’s reach and maintaining a strong flow of qualified opportunities.
Jared Sveen
Senior Director of Acquisitions
Jared leads client acquisition and growth at Cherrypick Capital, bringing a strong background in real estate investing and private money lending to support the firm’s expanding investor network. With hands on experience across rental portfolios, including single family and multi family properties, along with a long track record in fix and flip projects, he understands exactly what investors look for in both opportunities and partnerships. His ability to evaluate assets, interpret market trends, and communicate investment strategy helps clients gain access to high value opportunities that align with their long term objectives.
Jared is committed to building genuine relationships and providing clear, strategic guidance for each client he works with. He excels at structuring lending and investment terms that support project level performance while protecting investor interests. Whether he is negotiating favorable positions or guiding clients through complex decisions, his approach is centered around clarity, trust, and measurable results. Jared’s leadership continues to strengthen Cherrypick Capital’s reputation for disciplined investing and reliable client outcomes, helping investors achieve strong, consistent returns across market cycles.
Richa Gola
Director of Accounting and Reporting
Richa serves as the Director of Accounting and Reporting at Cherrypick Capital, where she oversees the firm’s internal accounting systems and ensures financial accuracy across all operations. As the company’s full time in house bookkeeper, she manages daily accounting functions, maintains organized financial records, and supports the team with timely, precise reporting. Her work provides the financial clarity needed for disciplined investment decision making and reliable portfolio oversight.
In addition to her accounting responsibilities, Richa plays a key role in preparing custom reports for both the internal team and the firm’s investors. She develops tailored financial packages, performance summaries, and detailed portfolio reports that help investors understand their assets and track returns with confidence. Her ability to translate complex financial data into clear, meaningful insights strengthens communication and supports Cherrypick Capital’s commitment to transparency.
Richa is known for her attention to detail, problem solving mindset, and steady approach to managing high volume financial activity. Her work ensures accuracy at every step of the accounting process and provides essential support to the firm’s acquisitions, asset management, and investor relations teams. Her dedication helps maintain the strong financial foundation that supports Cherrypick Capital’s ongoing growth.
Jose Diaz
Director of Guest Experience & Operations
Jose serves as the Director of Guest Experience and Operations at Cherrypick Capital, where he oversees the day to day operational performance of the firm’s hospitality driven assets, including RV parks and guest facing properties. Known for his calm and solutions focused approach, he ensures that every guest interaction is handled with care while maintaining operational systems that support efficiency, safety, and long term asset performance.
Jose leads onsite teams, coordinates maintenance and service workflows, and builds strong processes that keep each location running smoothly. His ability to balance guest needs with operational demands allows him to create an experience that is both enjoyable for guests and aligned with the firm’s investment strategy. He manages vendor relationships, supports property level staff, and ensures that service standards remain consistent across the entire portfolio.
With a background rooted in customer service, hospitality, and hands on operations, Jose brings a unique understanding of what drives a positive guest experience. His leadership strengthens Cherrypick Capital’s ability to deliver reliable service, protect asset performance, and build long lasting relationships with guests and community partners. Jose’s dedication and steady communication style make him an essential part of the company’s operational success.